If you\u2019re looking to grow on TikTok, getting a grasp on your analytics is a must. It can help you improve your content, reach your target audience, and achieve your strategic goals.<\/p>\n
Luckily, there are plenty of TikTok analytics tools you can use to get insights that will help you see better results on the platform.<\/p>\n
From custom reports to calculating your personal best time to post, we\u2019re digging into our top 15 \u2014 including our favorite tool for all things social media.<\/p>\n
\t\t\t\t\t\t\t\t\t\t\t<\/p>\n Bonus: <\/strong>Get a free social media report template<\/strong><\/span> to easily and effectively present your social media performance to key stakeholders.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n TikTok analytics tools are apps and dashboards that give you real-time insights into your audience behavior and content performance stats.<\/p>\n Choose the right tool, and you\u2019ll also get actionable insights for improving those stats (rather than just raw TikTok data).<\/p>\n A TikTok analytics tool<\/a> lets you discover what\u2019s working and what\u2019s not<\/em>, so you can refine your strategy on both macro and micro levels, and drive results for your brand or business.<\/p>\n The leading tools can help you answer questions like:<\/p>\n \u2026 and many, many <\/em>more.<\/p>\n TL;DR: Without a TikTok analytics tool, you\u2019re essentially working in the dark.<\/p>\n With several TikTok analytics tools on the market, how do you decide which one will work best for you and your team?<\/p>\n Deep breath<\/em>. There are four cream of the crop features to look for:<\/p>\n The best TikTok analytics tools let you track the exact metrics you need<\/a>, all in one easy-to-use dashboard.<\/p>\n Our top tip? Single out the ones that allow exporting data for easy-breezy social media reporting.<\/p>\n It\u2019s incredibly helpful to know how the rest of your industry is doing on the platform, especially during changes in activity on your TikTok account.<\/p>\n The best tools let you analyze how well you\u2019re performing<\/a> compared to others like you, so you can stay one step ahead.<\/p>\n It\u2019s one thing to access real-time analytics \u2014 it\u2019s another to get a steady flow of tips and tricks relevant to your social media success.<\/p>\n A worthy TikTok analytics tool will provide personalized recommendations \u2014 like your best time to post<\/a> \u2014 to streamline your marketing goals.<\/p>\n What\u2019s better than a top-notch TikTok analytics tool? A platform that provides end-to-end social media management services<\/a>.<\/p>\n Whether it\u2019s creating and scheduling the week\u2019s content with the help of AI<\/a> or keeping an eye on the competition, the best tools let you plan, schedule, and analyze your social media content \u2014 all in the comfort of one single tab.<\/p>\n \t\t\t\t\t\t\t\t\t\t\t<\/p>\n \t\t\t\t\t\t\t\t\t Schedule TikToks, answer comments, and show off your results in beautiful reports. It\u2019s so easy.<\/span><\/p>\n \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tStart free 30-day trial<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n Ready to give your TikTok strategy the TLC it deserves?<\/p>\n Drumroll, please. Introducing some of the best (free and paid) TikTok analytics tools of 2024.<\/p>\n Best for: <\/strong>Business owners who run their own social media, social media managers at small-to-medium-sized businesses, and large marketing teams<\/p>\n Coolest feature: <\/strong>Custom recommendations for the best time to post on TikTok based on your account\u2019s metrics and historical data (a.k.a. tips custom-made for your unique<\/em> audience!)<\/p>\n Price:<\/strong> Starting at $99\/month<\/p>\n Hootsuite Analytics offers a complete picture of all<\/em> your social media efforts, so you don\u2019t have to check each platform and account individually.<\/p>\n It tracks all of the most important social media metrics, including:<\/p>\n With this jackpot of data at your fingertips, you can see exactly<\/em> how your TikTok content (organic and paid) is performing at a glance.<\/p>\n And bonus \u2014 there\u2019s loads more you can do with Hootsuite Analytics:<\/p>\n Best for: <\/strong>Marketing teams at large organizations<\/p>\n Coolest feature: <\/strong>Ready-made reports depending on your goals<\/p>\n Price:<\/strong> Starting at $199\/month<\/p>\n For social media managers at enterprise companies looking to streamline their social media efforts, Sprout Social is a popular choice.<\/p>\n Source: <\/em>Sprout Social<\/em><\/a><\/p>\n Sprout is on the pricier side compared to Hootsuite. See how it compares in terms of features and integrations<\/strong><\/a>.<\/p>\n Best for: <\/strong>Business owners who run their own social media, solo social media managers at small-to-medium-sized businesses, and agencies<\/p>\n Coolest feature: <\/strong>Paid versus organic content comparative reports<\/p>\n Price:<\/strong> Starting at $5\/month<\/p>\n With social media management tools and analytics all in one place, Buffer is a top TikTok analytics tool for growing social teams.<\/p>\n Source: <\/em>Buffer<\/em><\/a><\/p>\n And while it features a user-friendly dashboard, when it comes to analytics, Buffer is still in its early stages.<\/p>\n Think: no social listening features or competitive benchmarking.<\/p>\n Check out <\/strong>Hootsuite vs. Buffer<\/strong><\/a> to see how these platforms compare.<\/strong><\/p>\n Best for: <\/strong>Business owners who run their own social media and solo social media managers at small-to-medium-sized businesses<\/p>\n Coolest feature: <\/strong>Link in Bio analytics to track website clicks from TikTok and Instagram.<\/p>\n Price:<\/strong> Starting at $25\/month<\/p>\n Later is a favorite among smaller brands and creators who like to visualize their social media content before they post.<\/p>\n Source: <\/em>Later<\/em><\/a><\/p>\n But while Later can also measure your TikTok performance and optimize posting times, the platform lacks more advanced analytics features like competitive analysis and industry benchmarking.<\/p>\n Not convinced? <\/strong>Compare Later and Hootsuite<\/strong><\/a> to learn more. <\/strong><\/p>\n Best for: <\/strong>Social media managers wanting to learn their audience inside out, and marketing teams with a smaller social media budget.<\/p>\n Coolest feature: <\/strong>Online analytics beyond social media (like Google My Business)<\/p>\n Price:<\/strong> Starting at $13\/month<\/p>\n Similar to HubSpot, Zoho Social is merely a piece of the larger unified marketing platform, Zoho.<\/p>\n Source: <\/em>Zoho Social<\/em><\/a><\/p>\n With this tool, social media managers can dig into user engagement, analyze post performance, and measure the impact of their social media strategy with intuitive reports.<\/p>\n Best for: <\/strong>Social media managers who crave stats<\/p>\n Coolest feature: <\/strong>Free head-to-head reports against individual competitor accounts on Instagram, TikTok, Facebook, and X<\/p>\n Price:<\/strong> From $239 per month<\/p>\n All about the numbers? Rival IQ\u2019s come a-knockin\u2019.<\/p>\n Rival IQ delivers on-demand analytical data, alerts, and custom reports from major social media platforms. Aka, it lets social media managers become data scientists \u2014 omit pesky certification.<\/p>\n Source: <\/em>Rival IQ<\/em><\/a><\/p>\n Complete a social media audit or scope the competition. Then, present your findings with fully customizable charts, graphics, and dashboards.<\/p>\n Best for: <\/strong>Enterprise-level businesses and organizations<\/p>\n Coolest feature: <\/strong>Automated reports on influencer marketing campaign performance with a breakdown of social media ROI<\/p>\n Price:<\/strong> Starting at $89\/month<\/p>\n Whether it\u2019s tracking your latest TikTok campaign or analyzing competitors\u2019 social media strategies, Keyhole was made for social media managers wanting to keep a steady eye on their share of voice.<\/p>\n Source: <\/em>Keyhole<\/em><\/a><\/p>\n And if you\u2019re using influencer marketing as part of your strategy, Keyhole can identify the ideal influencers to work with<\/a> and measure their performance over time.<\/p>\n Spoiler: Social listening is just one piece of Hootsuite\u2019s social media management pie. Learn more<\/a>.<\/p>\n Best for: <\/strong>Social media managers at small-to-medium-sized businesses, enterprise-level companies, and agencies<\/p>\n Coolest feature: <\/strong>Customizable dashboards that draw from more than 500 social media metrics<\/p>\nWhat are TikTok analytics tools?<\/strong><\/span><\/h2>\n
Why every TikTok marketer needs an analytics tool<\/strong><\/h3>\n
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What makes a good TikTok analytics tool?<\/strong><\/span><\/h2>\n
1. Custom, seamless reports<\/strong><\/h3>\n
2. Industry benchmarking <\/strong><\/h3>\n
3. Personalized recommendations<\/strong><\/h3>\n
4. All-in-one social media capabilities <\/strong><\/h3>\n
![](\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/CTA-Blog-IMGs-TikTok.png.webp\"\/)
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\n\t\t\t\t\t\t\t\t\t\t#1 for TikTok marketing\t\t\t\t\t\t\t\t\t<\/span><\/p>\nThe best social media analytics tools for 2024<\/strong><\/span><\/h2>\n
1. <\/strong>Hootsuite<\/strong><\/a><\/h3>\n
![\"Hootsuite](\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/tiktok-analytics-tools-1-620x366.png.webp)
\n<\/picture>\n<\/noscript><\/figure>\nSocial media post metrics:<\/strong><\/h4>\n
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Profile metrics:<\/strong><\/h4>\n
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2. <\/strong>Sprout Social<\/strong><\/a><\/h3>\n
![\"Sprout](\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/tiktok-analytics-tools-2-620x378.png.webp)
\n<\/picture>\n<\/noscript><\/figure>\n3. <\/strong>Buffer<\/strong><\/a><\/h3>\n
![\"Buffer](\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/tiktok-analytics-tools-3-620x411.png.webp)
\n<\/picture>\n<\/noscript><\/figure>\n4.<\/strong> Later<\/strong><\/a><\/h3>\n
![\"Later](\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/tiktok-analytics-tools-4-620x356.png.webp)
\n<\/picture>\n<\/noscript><\/figure>\n5.<\/strong> Zoho Social<\/strong><\/a><\/h3>\n
![\"Zoho](\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/tiktok-analytics-tools-5-620x334.png.webp)
\n<\/picture>\n<\/noscript><\/figure>\n6. <\/strong>Rival IQ<\/strong><\/a><\/h3>\n
![\"Rival](\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/tiktok-analytics-tools-6-620x413.png.webp)
\n<\/picture>\n<\/noscript><\/figure>\n7. <\/strong>Keyhole<\/strong><\/a><\/h3>\n
![\"Keyhole](\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/tiktok-analytics-tools-7-620x620.png.webp)
\n<\/picture>\n<\/noscript><\/figure>\n8. <\/strong>Facelift Data Studio<\/strong><\/a><\/h3>\n