It’s one thing to ramp up content production, but is the added productivity pumping out waste? This week, digital content experience company Siteimprove acquired MarketMuse, a content strategy and intelligence company.
The aim of the acquisition is to connect content creation with content strategy capabilities, including research, planning and execution. This, in turn, cuts down on content waste.
Organizations using genAI to spark ideas and assist with copy and design can get content out quicker, sure. But the content has to be optimized for traditional search engines, as well as AI-driven search. The acquisition aims to cover these needs.
Sixty-one percent of marketers said one-quarter to three-quarters of their content goes to waste, according to a study last year from Forrester Research.
And now, here’s this week’s AI-powered releases.
- Adobe announced new Adobe Express features using AI to streamline production and ensure brand consistency. The “Animate All” feature allows users to add motion to static images and text in one click. The AI emphasizes key information like calls to action and headlines. “Draw Shape” adds hand-drawn elements for a more organic look and feel in assets.
- Raptive launched Raptive Intelligence, a suite of groundbreaking data and targeting solutions for advertisers. Among its standout features is Mindset Targeting, an AI-powered tool that predicts emotional responses to deliver more relevant and attention-grabbing in-context ad targeting.
- Wayvee Analytics uses radio frequency waves and proprietary AI algorithms to anonymously analyzes emotional responses based on physiological signals in real time, evaluating Customer Satisfaction Score (C-SAT) and key performance metrics for retailers.
- CallMiner, the leading provider of conversation intelligence to improve customer experience (CX), today announced CallMiner AI Assist, a collection of new and enhanced generative artificial intelligence capabilities that help organizations take action within the CallMiner platform and automate analytical tasks across the entire customer spectrum.
- DocketAI announced product updates to optimize how B2B sales teams operate. DocketAI Docs and DocketAI Collections enhance the platform’s existing capabilities, solving everyday challenges like delays in receiving necessary content due to product marketing’s limited time and bandwidth. DocketAI Docs generates tailored, up-to-date, sales assets like product guides, one-pagers, landing pages, etc. DocketAI Collections essential content, competitive intelligence and training materials into easily accessible Collections for sales reps.
- FullThrottle.AI’s SafeMatch connects ad exposures to actions and outcomes using anonymous browser data. It assigns unique identifiers to anonymous browser sessions, analyze key session data, and connect this data to ensuing user actions without infringing on user privacy.
- Integral Ad Science (IAS) announced AI-powered Content Block Lists, giving digital advertisers proactive pre-screen capabilities at the content level. This gives advertisers more control over avoiding risky content than publisher-level block lists. The list refreshes every hour to make sure it keeps up with new content. It will be available to all advertisers by early 2025.
About the author
Chris Wood draws on over 15 years of reporting experience as a B2B editor and journalist. At DMN, he served as associate editor, offering original analysis on the evolving marketing tech landscape. He has interviewed leaders in tech and policy, from Canva CEO Melanie Perkins, to former Cisco CEO John Chambers, and Vivek Kundra, appointed by Barack Obama as the country’s first federal CIO. He is especially interested in how new technologies, including voice and blockchain, are disrupting the marketing world as we know it. In 2019, he moderated a panel on “innovation theater” at Fintech Inn, in Vilnius. In addition to his marketing-focused reporting in industry trades like Robotics Trends, Modern Brewery Age and AdNation News, Wood has also written for KIRKUS, and contributes fiction, criticism and poetry to several leading book blogs. He studied English at Fairfield University, and was born in Springfield, Massachusetts. He lives in New York.
