AI-powered martech releases and news: Feb. 1

Before we get to this week’s releases, here are the three most important things marketers need to know about AI, according to our very own MarTechBot. 

1. Data is the Foundation: AI thrives on large volumes of high-quality data. Marketers need to ensure they have robust data collection and management systems in place. This data is used to train machine learning models to recognize patterns, predict customer behavior, personalize content, and more. Without accurate and comprehensive data, AI cannot function effectively.
2. Understanding AI Capabilities and Limitations: Marketers should be aware of what AI can and cannot do. AI is excellent for tasks that involve pattern recognition, predictive analytics, and automation of repetitive tasks. However, it is not a silver bullet that can solve all marketing challenges. AI requires human oversight to guide its application and interpret its findings within the correct context.
3. Ethical Considerations and Customer Trust: As AI systems often handle sensitive customer data, marketers must prioritize ethical considerations and transparency. This includes being clear about how customer data is used, ensuring privacy is protected, and avoiding biases in AI algorithms that could lead to unfair or discriminatory outcomes. Building and maintaining customer trust is essential in an AI-driven marketing landscape.

Now, this week’s AI-powered marketing technology releases:

• Echo AI’s Conversation Actions allows real-time, automated actions in response to customer conversations, such as triggering a promotion campaign or updating a CRM record. The company also announced support for “one-sided conversations”, such as app reviews, chatbot interactions, and social media posts, which can be analyzed for insights and sentiment.
• Aprimo’s Aprimo AI speeds content creation, improves asset discoverability, automates asset management, and ensures brand governance. Its key offerings include: accelerated content creation with generative AI actions and an AI content coach; automated asset management with smart tagging and cognitive AI; improved asset discoverability with AI-powered search and recommendations; and scalable governance, safety, and compliance with AI-driven workflows and reviews
• Skai’s Skai Decision Pro helps media executives oversee and orchestrate advertising programs across any channel and publisher. It includes Executive HQ, which visualizes media performance and spend across all channels; Spotlights, which alerts users to anomalies and opportunities in media data; Media Forecasting, which allows users to simulate and optimize budget scenarios and allocations; and Media Plans, which helps users organize, centralize, and visualize monthly and multi-month budgets.
• Quark Software’s newest release of Quark Publishing Platform NextGen includes more features within Quarky AI, the company’s enterprise AI copilot that works with the customer’s own AI services and LLMs. The new features include: Visualization Workflows, which provide visual content for content team collaboration and process improvement; Access to Microsoft Excel Data, which enables content authors to quickly access, filter and insert data from spreadsheets; Improved Security Posture, which allows users to set security parameters for document access rights and compliance; Improved Search and Discovery of Content, which enhances the search and findability of content within the CCMS; and Prioritize Content Attributes, which shows the most important and validated metadata attributes for content components and documents
• Typeface’s Multimodal Content Hub enables enterprise content creation with generative AI. Capabilities include Multimodal Blend, which auto-extracts a brand’s voice and tone from existing content; Audiences, which allows brands to save and import audience profiles for personalized content; Blend Copilot, which streamlines content creation and refinement with natural language; Magic Prompt, which transforms text prompts into enriched outputs with image generation; Graph Search, which retrieves relevant images based on simple language queries; and Feeds, which enable rapid, large-scale campaign generation from a single goal.
• Iterable’s Iterable Ingest Toolkit has features to help marketers easily activate their data in Iterable without engineering support. It consists of Smart Ingest, a feature that directly connects Iterable to any major cloud data platform and automates importing data into Iterable; and Data Schema Management, a feature that allows marketers to manage and control their data schema in Iterable.