A serious, cautionary, non-marketing fact to keep in mind when you use AI: There are many things artificial intelligence shouldn’t be used for, most notably facial recognition.
“Despite massive improvements in deep-learning techniques, federal testing shows that most facial recognition algorithms perform poorly at identifying people besides white men,” writes Scientific American. Many other studies support this and yet the technology continues to be used by law enforcement agencies and private enterprises.
Case in point: In 2012, Rite-Aid began using a recognition system to identify people likely to shoplift or engage in other criminal behavior. Unsurprisingly, the system ID’d mostly non-white men. As a result, the FTC has banned the pharmacy chain from using the technology for five years.
“Rite-Aid’s reckless use of facial surveillance systems left its customers facing humiliation and other harms, and its order violations put consumers’ sensitive information at risk,” Samuel Levine, director of the FTC’s Bureau of Consumer Protection, said in a statement.
Fortunately, AI bias in marketing is incredibly unlikely to result in a false arrest. However, it has a very real impact on data quality and thus the bottom line. See our article here for ways to prevent that.
And now, this week’s AI-powered marketing technology releases.
- StoryChief’s AI Content Strategy Builder generates personalized content plans and calendars based on the brand, audience, and competitors. It also offers AI-generated drafting, content optimization, collaboration, and cross-channel scheduling features.
- Momos’ Momos 2.0 features AI-powered insights, a customer database platform, and seamless integrations with industry-leading partners. It enables brands to store and leverage customer data for personalized and automated marketing campaigns, as well as to understand customer feedback and sentiment for every location.
- SparkyAI! is a content ideation machine that uses generative AI to create strategic and cross-channel content. It is trained on marketing prompts, audience psychographics, and campaign objectives, and delivers on-brand and human-sounding copy in seconds. It also allows users to customize and collaborate on the content across all digital channels.
- Tealium’s Tealium for AI provides teams with consented, filtered, and enriched data in real-time for AI models and data activation.
- ON24 added the Analytics and Content Engine to its digital engagement solutions platform. Combined with its existing webinar, virtual event and content marketing products, the upgraded platform aims to help sales and marketing teams create hyper-personalized experiences, automate continuous engagement, deliver connected insights, and drive revenue growth.
- TamTamy Reply’s AI Live Posting uses generative artificial intelligence and automation to support the creative and editorial activities of social media teams. It can capture real-time speeches and transform them into posts, akin to tweets, enriched with creative visuals. The solution can be used for various types of events such as conferences, product launches, and sports events.
- TaskUs and Zendesk’s TaskGPT creates and delivers personalized and relevant responses to customer service queries. It also provides confidence scores and allows front-line staff to adjust the responses as needed.
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About the author
Constantine von Hoffman is managing editor of MarTech. A veteran journalist, Con has covered business, finance, marketing and tech for CBSNews.com, Brandweek, CMO, and Inc. He has been city editor of the Boston Herald, news producer at NPR, and has written for Harvard Business Review, Boston Magazine, Sierra, and many other publications. He has also been a professional stand-up comedian, given talks at anime and gaming conventions on everything from My Neighbor Totoro to the history of dice and boardgames, and is author of the magical realist novel John Henry the Revelator. He lives in Boston with his wife, Jennifer, and either too many or too few dogs.
