Alphabet said to consider offer to acquire HubSpot

Alphabet, Google’s parent, has been speaking to advisers about the possibility of making an offer to acquire HubSpot. HubSpot has a current market valuation of $32 billion.

Alphabet has met with Morgan Stanley to discuss a possible deal, according to sources. No offer has yet been made and there is uncertainty as to whether it will happen.

This comes against a background of Google under pressure from multiple allegations of antitrust practices.

Why we care. HubSpot, founded in 2006 by Brian Halligan and Dharmesh Shah, is one of the highest profile vendors in the martech space. This story, of course, may go nowhere. But people will talk about it.

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