As a supporter of the program perspective for initiatives, I recognize the value of managing related projects, products and activities as a unified entity.  While one-off projects have their...

Every week, we share hot SEO news, interesting reads, and new posts in our newsletter, Ahrefs’ Digest. If you’re not one of our 280,000 subscribers, you’ve missed out on...

The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized interactions...

Meta advertisers say the cost of running campaigns across its platforms has surged due to ongoing issues with its algorithm. Brands report sales and return-on-ad-spend have plummeted, while cost-per-click...

Understanding the relationship between language and thought across your target markets is paramount to launching a successful global marketing campaign. This concept, rooted in the Sapir-Whorf hypothesis, posits that...

WPP, the world’s premier creative transformation company, has joined forces with Google Cloud to combine Google Cloud’s GenAI capabilities with WPP’s marketing operating system, WPP Open. Already a tool...

After scrolling through thousands of IG posts (for work, obviously), here’s what we’ve learned about new photo trends on Instagram in 2024: they’re joyfully diverse and absolutely love to...

The B2B buyer journey is evolving rapidly as it becomes more digitized, less predictable, and more complex. The challenge for B2B marketers is to support what is now largely...

A marketing campaign using AI to help dogs in shelters get adopted? You better believe I’m writing about that. The Adoptable campaign from PEDIGREE pet products combines AI technology...

In our zeal to harness the tech part of martech, the ops part of MOps and the automation part of marketing automation, MOps professionals have failed to accomplish the...