What’s next in first-party advertising? Our community came together in December at World Tour New York to learn about the latest marketing innovations and how to reach customers better....

Despite challenges from privacy regulations and rising customer acquisition costs in digital advertising, Chase Bank has unveiled a groundbreaking initiative: Chase Media Solutions. This innovative unit is set to...

Social media platforms are constantly innovating to stay relevant and appealing. Among these, TikTok has emerged on top in terms of usage by captivating users with its short-form video...

Social listening tools are some of the most important for any social media marketer to master. Why? Simply because of the vast amount of data they provide about your...

If you believe in free will, we have terrible news — well, at least when it comes to YouTube. Because YouTube’s algorithm for recommendations drives 70% of what people...

Email has come a long way from its early days as a blunt instrument for blasting information to a wide audience. Today, it’s more like a Swiss army knife,...

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on...

Nicole Greene is a VP, analyst at Gartner and an expert on AI, content and digital experience. We had a long conversation about how AI is rapidly changing how...

In a move that could significantly reshape the digital marketing and customer relationship management (CRM) landscape, Google’s parent company, Alphabet, is reportedly in discussions to acquire HubSpot, a leading...