Picture Credits: Shoptalk2024 The Shoptalk conference, held in Las Vegas from March 17-20, 2024, coincided with a crucial stage in the evolution of the retail industry. This was no...
In a move that underscores the European Union’s commitment to regulating the digital marketplace, the EU has initiated investigations into three of the tech world’s behemoths: Alphabet, Apple, and...
How do you stay ahead of the competition and win on social media? Start with a social media competitive analysis. It will tell you how you stack up against...
Got some cool new clothes that you’re ready to show off to the world? Chances are you’ll snap a pic and post it on your social profiles. Maybe you’ve...
If there’s one thing social media marketers need more of, it’s time. More time to execute their social strategy, to create content, and to engage with customers. But since...
No offense to personal LinkedIn messages, but company LinkedIn messages are a game changer. Unlike those junky DMs that pile up from guys you went to high school with...
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Fewer resources and more stress cut into martech professionals’ job satisfaction this year, according to the 2024 Martech Salary and Career Survey. Job dissatisfaction jumped by 9% for managers...
There’s a newcomer to the customer experience discussion: designing and delivering an “optichannel” experience. What is that? How does it differ from multichannel and omnichannel? Hold tight. I’ll answer...
Content marketing reporting tools allow you to track, analyze, and present data and qualitative feedback to your boss or client. Their main purpose is to look back on performance...
