Lately, I’ve been feeling as if I’m living in 2013 again. But not because it was such a memorable year. No, I’m stuck in 2013 because many of the...

In September 2023, the E.U. designated six internet “gatekeepers” as the first companies required to be in compliance with the Digital Markets Act. The deadline for compliance passed earlier...

Not sure how to prepare your content report? I get it — too many metrics to report, and what should a report look look in the first place? I...

Comprehending the impact of each customer interaction on the overall journey towards conversion is imperative in modern marketing’s dynamic environment. This is where Multi-Touch Attribution (MTA) emerges as a...

In today’s rapidly evolving market landscape, subscription-based businesses have emerged as a transformative force, reshaping how companies deliver value to their customers. This model, characterized by its recurring revenue...

LinkedIn may not be the world’s sexiest social media platform, but if you’re in the business of, well, business, it’s an essential place to be. Even though it’s not...

Mobile advertising underwent an upheaval when Apple enabled the deprecation of the device identifier a couple of years ago. “We already lost about 50% of the ecosystem,” said Itai...

Most of us crave genuine connections and experiences that hold lasting value. We yearn to build trust and engage in interactions beyond mere transactions. Unfortunately, the realities of commerce...

As organizations continue embracing AI-driven approaches, marketing leaders should be empowered to push the boundaries of innovation and drive better results with less manual, time-consuming effort — but it...

The new frontier of business success Forget just having a great product or service – that’s table stakes today. The key to winning now lies in a more human-centered...