The launch of OpenAI’s text-to-video tool Sora highlights a broader AI problem that too many marketers ignore: With so much AI-generated content out there, customers don’t know what’s authentic....

Most marketers love martech tools. They save time, improve campaign performance and allow you to complete many additional tasks you would never have been able to achieve without their...

The ever-changing digital landscape presents a constant challenge for marketers to stay ahead of the curve. Marketing automation emerges as a transformative force in this dynamic environment. Marketing automation...

The world is changing, and sustainability is no longer a niche concern. From climate change to ethical consumption, people are demanding more from the brands they support. This shift...

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. It guides your actions and lets you know...

Gaurav Kachhawa is the CPO of Gupshup, which builds advanced conversational messaging platforms. He knows AI both through his work and working with clients as they deploy it. He...

Google knows about 300T pages on the web. It’s doubtful they crawl all of those, and at least according to some documents from their antitrust trial we learned they...

Each quarter, I share a collection of customer and partner stories from around the world that highlight the incredible technological advancements shaping the future of industry. As a partner...

When it comes time to purchase or upgrade a customer data platform (CDP) for your organization, once you know the right CDP vendors to consider, the demo can be...

I was scrolling through X last year when I saw this tweet from the CEO of Shopify: It made me pause and think: Can you really replace Google with...