The formula for calculating ROI is so simple that I’ll share it right here, in the article introduction: ((Return from content − cost of content) / cost of content)...

Can it be that it was all so simple then? Mozilla deprecated third-party cookies in its Firefox browser in 2018; Apple did the same for Safari in 2019. In...

The marketing technology landscape is rapidly evolving, driven by advancements in AI, personalization and an ever-increasing number of tools and platforms. While this constant innovation presents exciting opportunities, it...

Today we kick off the 14th Microsoft Ability Summit, an annual event to bring together thought leaders to discuss how we accelerate accessibility to help bridge the Disability Divide....

Creating fresh, engaging content consistently can feel like running a marathon, especially in today’s ever-evolving digital landscape. But what if you could transform existing content into powerful tools that...

In a bid to demystify the complexities of search engine optimization (SEO), Google has launched a new educational video series titled “How Search Works.” The series, which is available...

Keeping up with the Instagram algorithm is a bit like trying to hit a moving target. Just when you think you’ve got it figured out, they go and change...

LinkedIn is back up and running after a global outage prevented users from accessing their accounts. The technical glitch was impacting users globally, including the U.S. and UK, with...

Pinterest brings out the bulletin board fanatic in all of us. But for social media managers, it’s the Pinterest statistics that matter—knowing the facts and figures that set one...

There’s a problem with the infusion of generative AI into marketing: finding people with the skills to use it. This isn’t just a problem for marketing, of course. Some...