The rise and fall of media giants serve as compelling narratives of success, innovation, missteps, and sometimes, dramatic downfalls. One such narrative is the story of Vice Media, a...

Kitchenware specialist ProCook has recently announced a strategic partnership with Brave Bison, a leading digital media, marketing, and technology company. This move comes as part of ProCook’s mission to...

While many brands talk about focusing on the customer, few do it. Less than a quarter (24%) of global brands are mapping customer behavior and sentiment, according to Braze’s...

Today, marketing automation platform Klaviyo launched Klaviyo AI, a new suite of AI-powered tools and features. The new tools aim to use AI-generated insights and messages, including product recommendations,...

AI is going to completely transform marketing. It is the enabling technology that will give us the ability to manage, analyze, and act upon the customer data we’ve collected...

Content creators and influencers are now achieving the same level of engagement once reserved for traditional advertising methods like billboards, print ads, and TV commercials. They’re captivating millions with...

We learned to wear masks during the pandemic, safeguarding ourselves and each other from a physical threat. Now it’s time to shed a different kind of mask: the one...

Learning SEO doesn’t have to break the bank. There are plenty of quality free SEO courses teaching everything from the basics to keyword research to link building. Here are...

At the end of 2023, LinkedIn launched what it claims was be the world’s first deep sales platform. This platform has been designed to revolutionize the way businesses approach sales,...

Volkswagen Group has promoted Susanne Franz as its new CMO. Franz has led global marketing for the group’s Audi brand since 2019. Now, she will be tasked with overseeing Volkswagen’s marketing...