Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content...

Google accused the U.S. government of wanting to punish it for being more successful than its competitors. The company made the comments in an unsealed post-trial brief submitted to...

Justin Sharaf, founder of marketing services and consulting company GIR Consulting, has put together a fantastic panel for the upcoming MarTech Conference. Together with Michelle Martinez (partner/co-founder, Seicho Syndicate),...

One day this month you’ll be hard at work, between meeting with vendors or reviewing an implementation plan, when an unexpected appointment pops on your calendar: Finance wants to...

People use mental models to comprehend reality, solve problems, and make decisions in everyday life. SEO is not an exception here, yet it’s not a topic you often hear...

Over the past few months, I have been plagued by a disappointing customer experience with an administrative agency. Some of my friction points included: The overall experience (some positive...

Nestlé, the multinational food and beverage conglomerate, has made a strategic decision to increase its marketing and advertising spend by 0.8% across 2023. This move comes despite a 1.5%...

In a move to bolster its Search business, Google has recently announced an expanded partnership with Reddit. Reddit’s platform, known for its breadth of authentic, human conversations and experiences,...

AI is redefining digital transformation for every industry, including telecommunications. Every operator’s AI journey will be distinct. But each AI journey requires cloud-native transformation, which provides the foundation for...

I’m not a fan of the television show “Survivor,” but let’s just say it gets viewed in our home and leave it at that. Like a significant portion of...