Google’s Search Generative Experience (SGE) is an AI-powered feature that aims to provide users with more comprehensive and informative search results. By leveraging the power of generative AI, SGE...

Today, B2B marketing teams must tackle the challenge of handling intricate workflows, enhancing communication, and fostering efficient collaboration. Traditional project management tools might not fully meet the requirements of...

Customer relationship management (CRM) and marketing automation platforms (MAPs) are two of the foundational elements of modern martech stacks. CRMs are used by both marketing and sales teams to...

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on...

How can you prove to your boss, client, or other stakeholders that you’re not wasting your time with your SEO efforts? The best way is to share regular SEO...

Have you ever wondered if traditional hiring practices are holding your marketing team back? I work with CMOs, helping them build best-in-class marketing teams, among other things. In many...

Most B2B deals are won or lost before sales teams even know they exist. This leaves marketing with an important question: How can we influence buyers when they’re still...

In the ever-evolving landscape of eCommerce, staying ahead requires constant adaptation and strategic insights. The Fospha State of eCommerce Report for Q1 2024 brings valuable data to the forefront,...

Samsung vs Apple. DHL vs FedEx. BMW vs Audi. Brands which have, at some point, taken a jab or mocked their competitor within their campaigns. Samsung has been known...

In 2019, McDonald’s rolled out a global switch from plastic to paper straws amid growing calls to tackle waste. Yet the fast food giant quickly drew criticism – its...