Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded...
Performance marketing is a crucial tool for growing brands, but over-reliance can backfire as competition intensifies. To build a sustainable business, companies should evolve their strategy by leveraging user...
Mary looked at the calendar as she started her workday. It was already the second week of January, signaling that she and her team only had ten weeks to...
This year will be a transformative year for digital marketers, as the cookie finally makes its long-anticipated exit. First-party data is center stage as marketers look for fresh opportunities...
Attention B2B marketers – change is barrelling at you like a freight train. In a few quarters, Google Analytics 4 will become the go-to platform for mission-critical data. It’ll...
It’s hard to imagine the web as a real, tangible thing — especially in the context of social media and digital communities where a screen separates our reality from the...
Our “Spotlight on the expert” series digs deeper into the stories of our expert contributors. This interview has been edited for clarity and length. Denver, Colorado native Megan Michuda...
Marketing success depends on truly understanding your customers. But how do you make sense of it all with the deluge of customer data flooding modern companies? The answer lies...
Tech giant Google announced On February 8 the rebranding of its AI chatbot from Bard to Gemini, launching it as a premium service to rival industry leaders like OpenAI’s...
“Zero emissions.” This bold sustainability claim has become ubiquitous in marketing for electric vehicles. However, recent high-profile cases have shown that brands must tread carefully when making such eye-catching...
