‘Less Social Media, More SnapChat’. Launched on February 2, 2024, this was the title of Snapchat’s latest campaign aimed at distancing the platform from the traditional social media tag...

The brand partnership landscape in 2024 looks vastly different than it did just a few years ago. With emerging technologies transforming consumer behaviour and expectations, brands must actively pursue...

This Sunday, family and friends will gather around the smart TV while checking their social media feeds and ordering food on their phones. It’s the latest edition of a...

Three-quarters of U.S. consumers say they buy things as a result of SMS messages from companies, according to a new study.  What’s more, 60% say they expect brands to...

When managing multiple martech projects, it can be tempting to combine efforts if there are overlapping tasks or shared goals. But doing so comes with risks. Before deciding to...

Hard to believe, maybe, but we’re hurtling towards the four-year anniversary of COVID lockdown. The specific date will vary, of course, according to your location and what you count...

The path from startup to successful business is a marathon, not a sprint. While an aggressive sales strategy is critical in the early stages, long-term profitability requires balancing customer...

Jon and Zach Ball in 2011 What does it take to build a $10 million agency? Let’s break it down. A $10 million agency generates an average of  $833,000...

For a few hundred bucks, you can hit the big red “publish” button and use generative AI to write every article you’ve ever wanted to write. It’s sorely tempting....

Dentsu has announced it has extended its relationship with Amazon Web Services (AWS) by adopting two key services to further scale its use of generative artificial intelligence (GenAI), driving...