Salesforce today announced it is buying Zoomin, an enterprise knowledge platform. This is the third company Salesforce has purchased this month following its acquisitions of Own and Tenyx. Zoomin...
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Today’s consumer journey is complex, chaotic and crowded. Consumers use multiple platforms to solve problems, jumping outside the traditional sales funnel. The once-standard linear path to purchase no longer...
Cost-conscious marketers are paying close attention to price when they’re considering replacement applications for their martech stack, according to the 2024 MarTech Replacement Survey. Sixty-one percent of marketers said...
Digital marketing and martech are transforming businesses, but getting leadership to invest can be difficult. Marketing teams often struggle with doubts about past results, tight budgets or a fear...
A social media portfolio is, first and foremost, an opportunity to brag to potential future employers about your experience. Managers hiring people to run their social media want to...
Ready to get influenced? Researching the world’s top Instagram influencers—and studying their strategies, style, and success—is one of the best ways to level up your own brand’s social media....
The bots are popping off. Artificial intelligence technology is revolutionizing every industry, and digital marketing is no exception. AI tools like ChatGPT are an asset for modern social media...
This week, technology company IRCODE introduced an image-scanning platform aiming to replace QR codes in video ads. The company uses a patented technology called Exact Match that lets app...
TikTok is taking a direct shot at Google with the launch of TikTok Search Ads Campaign in the U.S. Advertisers can now target users on its search results page....
