Engaging customers on social media is a full-funnel strategy, and not just for consumer brands. Salesforce reaches customers and prospects on over 150 social channels. The company partnered with...

As CEO of The Marketing AI Institute, Paul Roetzer is about as plugged into businesses’ use of artificial intelligence as you can get. While there’s a lot of long-term...

Email strategies are facing a whirlwind of change: from legislative pressure to announcements from companies like Yahoo! and Google, this is the perfect time to give your email strategy...

Generating revenue growth is the ultimate goal for any B2B founder. While many other metrics matter, revenue is what enables success. Do you know what drives revenue growth? Focusing...

Already calling itself a “platform,” agency holding company Publicis Groupe will evolve into an “intelligent system” through a 300 million Euro investment in AI capabilities. This builds on the...

If you’re like us, you prefer fun jobs over tedious tasks. (Actually, if you were into tedium, you probably wouldn’t be reading this blog in the first place.) That’s...

In this series, we dig deeper into the stories of our expert contributors. This interview has been edited for clarity and length. Ruth Stevens found her way into B2B...

First, we have someone offering us to pay for it: Then there’s someone else, framing their backlink request as a “guest post opportunity”: And finally, here’s the most professional...

Everyone in SEO uses ChatGPT. But even after all these months, I still see many folks using it wrong. Let’s explore three common mistakes and how you can fix them. Mistake...

Imagine visiting a doctor who only treats your symptoms, ignoring the underlying cause. Absurd, right? Yet, that’s how many brands approach marketing. A true marketer asks uncomfortable questions that...