With the wave of AI tools and vendors crashing at our doors, it can be easy to forget that there may be much more raw material available to us,...
Advancements in machine learning, predictive AI and generative AI are helping marketers do more with the data they have. Many vendors had already incorporated AI and ML into their...
While many social networks saw business use decline in 2023, LinkedIn saw 5% business use growth. (Second only to the 16% business use growth of TikTok.) Hootsuite’s Social Trends...
Books are a broad category with a passionate following. It takes data and a solid ecommerce strategy to break through to book fans on digital channels. Over the years,...
Whether you’re “extremely online” or just a weekend Instagram warrior, you’ve definitely encountered a meme at some point in your social media life. A sad dog with a hilarious...
Buying a website can help you reach a new audience, get a foothold in a new market, expand your business online, or earn “passive” income. It’s a similar, yet...
Enterprise SEO metrics are key performance indicators (KPIs) used to measure the effectiveness of your SEO efforts. Monitoring these metrics helps you prove value and shows the success of...
A multi-year martech boom is underway. Global martech spend is projected to surpass $215 billion annually by 2027, up from $131 billion in 2023, according to a Forrester forecast....
Today’s digital marketing seems to require an overload of data. With analytics platforms generating vast amounts of information across multiple channels, making sense of it can be challenging. This...
“Garbage in, garbage out” is one of the fundamental tenets of computing. GIGO was coined back when punchcards were used for programming, but it is a fact immune to...
