Are TikTok ads still worth it? The short answer is yes. The long answer (and argument for TikTok advertising) is below. TikTok ads have the potential to reach any...

If you’re using social media for marketing and communications at a bank, credit union, or other financial institution, you might find reporting on your progress tricky. How do you...

Social media and the government go together like peanut butter and jelly. Why? Because social media is an excellent place to communicate with constituents, launch campaigns, and build awareness...

How do you know if your social strategy is working? Is an average of 15 comments per post a win, or is it just average? And when is the...

This year, viewers are watching more CTV in longer sessions. Viewership now approaches pandemic-era levels after pulling back in recent years, according to a new study, “The CTV Trends...

Can’t figure out what to post on LinkedIn? The platform has long been a great space to connect with potential employers, customers, and colleagues in your field. But LinkedIn’s...

As CMOs, we’re constantly trying to balance driving growth with the fact that marketing is often seen as a cost center. But what if we could change the narrative?...

Attention spans are shrinking and customers now have instant access to information. Marketers must capture “micro-moments” — those brief times when people turn to their devices for quick answers...

HubSpot opened its Inbound conference today by unveiling Breeze, the AI powering its customer platform. “Until now, we haven’t seen a complete AI solution for businesses,” said Andy Pitre,...

While short-form video platforms like TikTok and Reels have made a huge impact on social media in recent years, one video-sharing platform still rules all: YouTube. It’s the most...