There is a screenshot on my desktop that serves as a reminder. Every few months, I click on it to remind myself of an important lesson I had not...

Eighteen months after GPT-4 shook the martech world, the dust is settling and it’s time to evaluate the real-world impact of generative AI. As brands and vendors navigate integrating...

Google has announced major updates to its advertising tools, including the integration of its advanced Imagen 3 AI model to help with creative optimizations and new Performance Max capabilities....

Today, I am sharing Microsoft’s 2024 Diversity & Inclusion Report, our most global and transparent report to date. This marks our sixth consecutive annual report and the eleventh year...

The number of new product releases in the martech sector slowed in Q3 2024, while investment shrunk and M&A activity increased.  That’s according to CabinetM’ Q3 2024 MarTech Innovation...

Keeping up with shiny new tools is one of the most demanding jobs of marketing professionals in the age of AI.  How do we keep up? How do we...

Welcome to the age of personalization: A time where customers are simultaneously expecting you to know everything about them before they land on your site, while still being extremely...

If you’re not running an employee advocacy program, you could be missing out on a lot of potential reach. Why? Your employees are one of your biggest untapped marketing...

Picture it: you’re on an expedition to find and photograph the rare mountain gorilla when suddenly, a band of them appear. Do you run straight for them, yelling with...

As we head into 2025, the intersection of Account-Based Marketing (ABM) and Artificial Intelligence (AI) creates opportunities for marketers to drive personalized, data-driven campaigns that deliver better results. In...