Market research is indispensable for businesses, guiding strategies and decisions with data-driven insights. However, many organizations fail to take advantage of all of them. This diminishes the research’s value...

Two researchers working on a quantum machine. At Microsoft, we’re ushering in a new era of computing on the path to unlocking scientific advantage and tackling some of the...

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. Overall digital ad spend continues to grow, and new channels, financial...

SEO for personal injury law firms is notorious for how expensive and competitive it can be. Even with paid ads, it’s common for every click from the ad to...

Buyers increased their 2024 ad spend projections to +11.8%, up from +9.5% projected at the end of last year, according to a new IAB report. The report, “The 2024...

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on...

Google Ads will phase out the option to use enhanced cost-per-click (eCPC) for new Search and Display campaigns in October.  Key dates: October: eCPC option removed for new campaigns. March 2025: All...

We analyzed the organic traffic growth of 1,600 SaaS companies to discover the SEO strategies that work best in 2024… …and those that work the worst. In this article, we’re looking...

This article was co-authored by Nicole Greene. Generative AI has opened the door for chief marketing officers (CMOs) to elevate their role in executive leadership. Marketing is at the...

Social media customer service has never been more important. 81% of customers expect faster service thanks to new tech, and 65% expect it if they spend more than usual....