It’s 2013. You sit down and craft a new post for your client’s Facebook Page. As you’re rewatching NSYNC at the VMAs, you take a sip of your nonfat...

Can your AI smell better? That’s the goal of Osmo, a startup using artificial intelligence technology to help computers “generate smells like we generate images and sounds,” according to...

(This is the latest installment in our series asking martech providers about implementing their products. The first article, about Marketo, is here.) A new customer relationship management (CRM) platform...

It’s iOS update season again, and email marketers need to get ready. The good news is that while iOS 18 is expected to be released in mid to late...

Marketers are starting to think big about AI in marketing. Different organizations will take various routes to achieve their goals. Some will hire expensive consultants and embark on a...

Advertising on social media can sometimes feel like shouting into the void (or throwing money directly into a shredder). But when you use them right, LinkedIn ads can guarantee...

DM automation means you can answer FAQs instantly and respond to customers 24/7 on social media. Some may associate automation with being impersonal, but that’s simply not the case...

AI has been taking the world by storm, and many marketers are wondering how this new technology can fit into their day-to-day roles. Luckily, there are near endless possibilities...

While marketers get ready to ramp up holiday campaigns this fall, many U.S. consumers will have politics on their minds. That’s because those living in competitive states and districts...

Adobe Marketo’s latest updates unveil powerful new features within Adobe’s Connect Engagement Dashboard, Room Management and enhanced webinar customization options, transforming the way webinars are managed and personalized. These...