One way in is to identify and rank for trending keywords before these big sites catch up and dominate the SERPs. Here’s how you can discover trending keywords for your...

At its core, a PR report is about presenting the impact of your hard work. While day-to-day PR reports get into the nitty gritty of media monitoring, periodic reviews and...

Social media scheduling tools are some of the most useful items in a social media manager’s toolbox, whether you work at a small startup or a multinational enterprise. They’re...

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. It guides your actions and lets you know...

IMO*, to ELI5*, not all brands need Reddit marketing, CMV*. No idea what I just said? You’ve got a lot to learn about Reddit (and what it can do...

Using LinkedIn personally is very different from using it for marketing. Fully understanding the business social media site can boost your marketing efforts, but there is a lot to...

Marketing automation platforms (MAPs) are essential for improving efficiency, personalizing customer experiences, and maximizing ROI. With the market expected to grow to $13.48 billion by 2028, businesses of all...

All too often, content is created solely to get clicks, views and likes. It’s all about the call to action (CTA), the asset download, the form fill or the...

How is your marketing team using generative AI? Here are the results of a poll I did earlier this year:  While this poll focused on email marketing professionals, the...

When an organization suffers from a crisis, you probably think about the PR agency or CEO as part of the response. But what about marketing? Marketing has access to...