SurveyMonkey, known for online surveys and feedback management, now offers a packaged suite of customer experience tools. Improved experiences will continue to be based on the customer feedback that...

Canva acquires generative AI content and research startup Leonardo.AI for an undisclosed sum. The Australia-based Leonardo.AI launched less than two years ago and boasts 19 million registered users. Its...

AI-driven search engines are revolutionizing how people search and interact with information online. Generative engine optimization (GEO) is how marketers can catch this wave. Here’s a guide to what...

Data-driven insights tell an organization’s story. It makes sense that you’re already using project management metrics to ensure projects are on track, on time and on budget. However, if...

Every startup begins with the goal of growth. Achieving success, especially when competing against large corporations, hinges on implementing effective marketing strategies that provide a competitive advantage. While startups...

Looking for a competitor analysis tool that does it all? Well, they’re a bit pricey. They can cost about $1000 per seat or $10000 per annual contract, plus set-up...

Whether you are working in-house at an enterprise company or you’re an agency working with enterprise clients, you’ll find that navigating the corporate landscape is complex. You may know...

Buyer intent keywords (or buyer keywords, high intent keywords) are search terms that suggest a user is ready to make a purchase in the near future. These users are...

Can you automate all of these? No. It won’t end well so don’t even try. But you can automate some of them to free up time to focus on...

What are the best marketing books? To find out, I asked 26 marketers (from Ahrefs and elsewhere) to recommend a book that influenced their marketing work. Here are their...