A company’s website is more than just an online storefront in today’s digital age. C-level executives must understand its potential as a dynamic, always-on marketing engine that drives engagement,...

A pair of influencer marketing platforms were acquired by agencies this week, in a sign the advertising industry sees a future in influencer-led strategies that’s bright enough to attract...

“Are we getting value from our martech?” This million-dollar question plagues marketers, martech managers and C-suite executives alike. As the marketing technology landscape expands, martech managers will find themselves...

After years of back and forth between Google and regulatory bodies, the news finally came that Google is scrapping plans to kill third-party cookies in Chrome. Unsurprisingly, participants in the...

WhatsApp is the most popular messaging app on the planet (with over 3 billion monthly active users) and can be an excellent tool for businesses. In fact, brands can...

If you’re a content creator or run a brand’s YouTube channel, you probably want more people to watch your videos. Of course, creating great content is important, but did...

Understanding the latest social media demographics is an important component of creating (or updating) an effective social media strategy. Use the information here to build buyer personas, plan your...

Creating great TikTok content is one thing; getting people to actually look at it is another. But if you harness the power of TikTok hashtags, you’ll be set to...

Welcome to The Olympics, now with AI! Earlier this year, the International Olympic Committee (which definitely no longer has any problems with corruption) released the Olympic AI Agenda. It...

The long line of young women curled around the corner from the iconic Casa Magazines store on 8th Avenue in New York City and stretched along West 12th Street....