Salesforce’s Summer 2024 releases will help teams work smarter, with new product innovations built on data, AI, CRM and trust. This edition’s enhancements save time for businesses and improve...

LinkedIn is preparing to roll out Accelerate, its AI-driven campaign tool, to all advertisers globally by early fall. It was originally made available in October 2023 to selected North...

The only constant in marketing is change. With new trends, technologies and techniques emerging almost daily, the importance of swiftly adapting only increases. Specifically, two connected areas in the...

Wondering what the best time to post on LinkedIn is in 2024? Social media posting times vary from brand to brand, audience to audience, but there is one thing...

You might want to hold off on using AI for customer service: 64% of customers don’t want companies to replace people with bots, according to Gartner. They’re serious about...

Did you know that you have your own intent data? You don’t need to buy it. If you are executing campaigns, especially in existing accounts, you have data that...

Marketing data standards platform Claravine today announced the launch of Powered by Snowflake, a new application that connects its Data Standards Cloud with Snowflake’s AI Data Cloud. Claravine offers...

CFOs are scrutinizing the financial landscape for tech companies more closely, putting significant pressure on marketing departments. The prevailing directive is clear: “Enhance performance with existing tools or reduce...

Sources have told Bloomberg that Alphabet’s potential deal to acquire HubSpot has been shelved. “Parties didn’t get to due-diligence stage in deal talks,” said the report. Early rumors about...

A well-planned social listening strategy allows you to keep tabs on millions of conversations across the social web. It also helps you cut through the noise to find the...