Today, CDP BlueConic announced it acquired Jebbit, a software company that helps build interactive experiences that marketers can use to capture a type of first-party data widely referred to...

This article was co-authored by Rene Cizio. The proliferation of marketing channels and evolving consumer behaviors have created new challenges for content creation and delivery. To meet these demands,...

TikTok implemented new restrictions on ads targeting U.S. teens and introduced AI disclosure requirements for advertisers. Why we care. These changes aim to protect younger users and increase overall ad...

No marketing technology series would be complete without discussing the ever-important measurement of success or KPIs. I have been writing about KPIs and ROI my entire career, with the...

From time to time, you’ll see a story about what is and what is not a customer data platform (CDP). It’s a legit question. If I buy something that’s...

With top-of-the-feed placement, links, and interactive stickers, Instagram Stories is a prime channel brands can use to drive awareness, traffic, sales, and engagement. And Instagram Stories analytics can prove...

The unhinged social media manager trend is thankfully behind us. Now it’s time to recognize social as a serious driver of growth and revenue. Welcome to the era of...

First-party data has become the go-to solution for many marketers grappling with increasing privacy regulations, continued loss of data signals and the impending deprecation of third-party cookies.  The shift...

Microsoft Advertising announced new AI-powered asset recommendations for video ads, with Connected TV ad recommendations coming soon. Why we care. AI-powered ad creation tools are becoming increasingly sophisticated, allowing advertisers...

What leads to the successful adoption of AI in marketing? Many organizations will sweat over deciding which large language model to use and which AI-enabled marketing apps and agents...