Digital asset management can play a vital role in your marketing organization, unifying online and offline marketing channels and providing more efficient marketing resource allocation. Given all of that...

YouTube is the place to be for both brands and aspiring content creators for two reasons: A huge potential audience and one of the most rewarding content monetization programs...

HubSpot says fewer than 50 customer accounts were victims of a breach in late June, all impacted customers were notified and all has been quiet since the initial incident....

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on...

As B2B buying shifts increasingly online, companies face a growing challenge: identifying and engaging with potential customers who visit their websites. Visitor identification techniques have evolved, and businesses must...

Email marketers are losing ground in the battle for the inbox, thanks to technology changes that give mailbox providers more control over everything from message design to longevity. Marketers...

Imagine you were entrusted with ensuring a planeload of people lands smoothly and safely.  Then on top of that, imagine you are also responsible for their comfort and responding...

We’ve recently crossed 10k downloads for Ahrefs Podcast. And, to be honest with you, I thought this 10k would come easier. I mean, Ahrefs is a fairly mature brand...

Enterprise SaaS SEO is the practice of improving the visibility and rankings of an enterprise SaaS website in search engines. The goal is to attract people who are looking...

Objectives and Key Results (OKRs) are a popular goal-setting framework. It helps SEOs define and measure the success of their projects, teams, and individual SEOs. The objectives should be...