Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on...
For consumers, spring may have just kicked off, but for ecommerce and retail marketers, holiday planning is in full swing. After celebrating the triumphs of 2023’s record-breaking Black Friday/Cyber...
Once you’ve established your channel and built up a solid following, it’s natural to start thinking about how to get verified on YouTube. The YouTube verification badge gives your...
Sales is anything but a numbers game. Sending templated emails in bulk might get you a bigger reach, but you’re antagonizing most, if not all, recipients. To achieve real...
The generative AI arms race may be over before most people know it’s begun. Take the case of genAI as an assistant, helping users find their way around their...
Data-driven marketing organizations must create a conduit of information between their data teams and creative teams. However, legacy organizational structures, specialty skills and a lack of shared information often...
If you’re asking yourself: Does your latest viral TikTok contribute to your company’s bottom line? Are all of your efforts working toward something tangible? Is your social media doing...
Keeping your social accounts secure is a critical component of your social media strategy. Here, we’ll walk you through the latest social media security risks. Then we’ll explore how...
Pega solutions like Customer Decision Hub, Knowledge Buddy and Blueprint are aimed primarily at large enterprise clients. It takes some digging to understand the architecture of these solutions so...
With one line in an earnings call on Tuesday full of positive talk around cloud computing and artificial intelligence, Oracle CEO Safra Catz put an end to a line...