You’ve probably heard about the recent Google documents leak. It’s on every major site and all over social media. Where did the docs come from? My understanding is that a...
Social media KPIs (or key performance indicators) are data-based measures of your progress toward important business goals. Understanding which KPIs matter and how to track them allows you to...
The latest Salesforce Shopping Index data suggests that shoppers are holding onto their purse strings until later in the year — at least, if 2023 is any guide. The...
How should marketers approach the daunting task of reining in and improving the marketing funnel? Recently at The MarTech Conference, two marketing leaders discussed this precise task. (Free registration...
Which do you prefer: brands that post a single Instagram Story per day or ones that share a flurry of updates? Which of those tactics actually earns a brand...
I studied the correlation between rankings and content scores from four popular content optimization tools: Clearscope, Surfer, MarketMuse, and Frase. The result? Weak correlations all around. This suggests (correlation...
You only need three tools to get sixteen highly actionable data points on your competitors’ traffic. Before we dive in, let’s set the right expectations: no tool will give...
There’s no shortage of SEO agency software available at the moment. But with so many options to choose from, which tools do SEO agencies rely on to get the...
It’s no secret that APIs are a major time saver. They help automate many marketing tasks from creating reports to forecasting SEO opportunities. They can also improve operational efficiency...
When we envision the jobs that AI will transform, marketing roles often come to the forefront. AI algorithms project that only around 18% of marketing managers will witness their roles...
