By committing to a 41% increase in marketing spend for the year 2024, Zoopla is not only intensifying its national campaign efforts but also focusing on hyper-localised content to...

You ever want to get off the hamster wheel of content creation? A social media post template (or 70 of them) can help. Post templates are designed to speed...

Aldi, the renowned discounter, has launched a bold new campaign that takes a direct swipe at the price matching schemes of its rivals. With a clear message that Aldi’s...

As industries grapple with the relentless pace of technological change, marketing professionals are increasingly turning to GenAI to harness its transformative potential. The allure of GenAI lies in its...

Salesforce launched a collection of new, generative AI-related products at Connections in Chicago this week. They included new Einstein Copilots for marketers and merchants and Einstein Personalization. To better...

B2C marketing deals with consumer purchases, which means B2C marketers are targeting individuals or small groups of people who make purchase decisions.  High-end consumer purchases, like automobiles and home...

I live in Texas, where the highway speed limits are more like minimums than maximums. Our interstates could pass for the Indianapolis 500 (AKA the “Idiot 500” here in...

Pricing power is the capacity of a company to elevate prices without sacrificing its clientele to the competitive vortex that defines the marketplace. This advantage is often the hallmark...

The British supermarket behemoth, Asda, has unveiled a transformative rebrand, marking a significant shift in its visual and corporate identity. Traditionally perceived as a value-focused retailer, Asda’s latest rebranding...

There’s something for everyone in Meta Blueprint’s online training courses. Total beginner? Learn how to set up your Facebook Page and the basics of marketing your business across all...