Groundbreaking advances in AI are having a profound impact on Microsoft and on the developers using our technology to improve efficiency, enhance customer experiences and make new breakthroughs. Over...

For years, marketers have chased delivering “the right message to the right audience at the right time and on the right channel.” Fortunately, today’s data and technology landscape, overlaid...

It’s no secret that Caitlin Clark and a number of other young stars are having a huge impact on engagement with women’s basketball. Clark’s WNBA debut smashed records at...

The convergence of big data and artificial intelligence (AI) is setting the stage for revolutionary changes in how brands engage with consumers. Traditional marketing methods are struggling to keep...

For years, B2B marketing largely revolved around a performance marketing strategy focused on collecting MQLs and using marketing automation to nurture leads until they were ready to buy. At...

According to research from 6sense, B2B buyers buy from the first vendor they speak with 84% of the time. Buyers have already formed a short list of vendors before...

In-store retail media is becoming a pivotal element in contemporary marketing strategies. This innovative approach encompasses dynamic advertising, leveraging customer data to tailor the shopping experience. Retailers are augmenting...

An on-demand recording of our Microsoft event keynote will be made available at 2pm PT today. An update with the link will be made to this blog post at...

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on...

Another Google Analytics 4 migration project deadline is fast approaching, and this deadline is hard set. On July 1, Google will delete all historical data from Universal Analytics properties....