Marketing technology spending fell this year, reaching its lowest level in a decade, according to a new Gartner report. Martech is now getting 23.8% of the marketing budget, down...
Building and nurturing an active user community can be a game-changer for B2B SaaS companies looking to drive sustainable growth. Implementing a user community strategy offers myriad benefits, supported...
OpenAI’s latest ChatGPT flagship is ChatGPT-4o (“o” for “omnimodel”) which will operate across images and audio as well as text, and will be available to all users, including free...
Capturing that perfect gram-worthy shot is an art, but some of the most masterful work is done after the photo is taken. To be a true Pic-casso, you need...
Quantcast is a global digital advertising, audience insights and measurement platform. Understandably, it has been following the Google Privacy Sandbox saga with close attention. We sat down with their...
What got your company here won’t necessarily help you in your next stage of growth. This reminder remains particularly relevant in the fast-evolving startup landscape. Since Marc Andreessen brought...
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on...
When you move to a new address in the US, you set up mail forwarding with the United States Postal Service (USPS). If someone sends mail to your old...
Get the week’s best marketing content If you’re curious about the state of Google search in 2024, look no further. Each year we pick, vet, and categorize a list...
Fast food chain behemoth, McDonald’s has announced substantial investment in digital marketing. The US chain is poised to channel hundreds of millions into enhancing its digital marketing capabilities. This...
