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In digital marketing, the concept of market segmentation stands as a cornerstone strategy for businesses aiming to enhance their brand positioning and outreach. Segmentation involves the division of a...
In the digital age, brand storytelling transcends traditional narratives, evolving into a dynamic force powered by Artificial Intelligence (AI). As brands vie for consumer attention, AI emerges as a...
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on...
Salesforce announced a new source of intelligence for service agents, Unified Knowledge. The solution aggregates information from third-party sources and makes it available in Salesforce, complementing the customer data...
A good social inbox tool is the foundation of an effective social messaging strategy — and a handy tool for keeping followers, customers, and prospects happy. When your audience...
Diversity at all levels of a company is a major indicator of company success and productivity. The benefits of diversity and inclusion can be seen in stock and revenue...
The April releases for Adobe Marketo deliver enhancements to existing features and changes permissions for both users and administrators. Audit Trail enhancements are also on the way, though they...
Recently, marketers have been stuck in a bit of a Catch-22. Personalization is at the forefront; it’s an expectation for customers and has become one of the most powerful...
The Securities and Exchange Commission (SEC) has recently reinforced its commitment to enforcing compliance with the Amended Marketing Rule. This rule, a cornerstone of the Investment Advisers Act of...