In the face of economic headwinds, some small-to-medium businesses are devoting increased resources to their marketing efforts. A report from Constant Contact, “Small Business Now,” finds 39% of SMBs...
Weeks before his 70th birthday, my colleague quipped, “I still don’t like being called a ‘senior.’ Unless there’s a good discount attached.” The joke leans on an aging, coupon-clipping...
Marketers short on time and/or resources have developed shortcuts to produce emails and the most common of those can seriously hurt performance. Fortunately, there’s an alternative that can help...
Mirror mirror on the wall, when is the best time to post on social media, after all? It’s a question social media marketers have been asking since the dawn...
Get the week’s best marketing content Hello everyone. It’s April again, so I’m back in Brighton for another two days of sun, sea, and SEO! Being the introvert I am,...
As brands grapple with the rapid pace of technological advancements and shifting consumer behaviours, the role of a marketing leader transcends traditional boundaries. It’s no longer just about spearheading...
In the world of marketing, events still emerge as a cornerstone for brand engagement and customer interaction. Event marketing encompasses a spectrum of activities aimed at promoting and elevating...
How often in life do you get somethin’ for nothin’? Almost never. That’s what makes content curation so rewarding. Okay, fine. We lied. You don’t get something for absolutely...
The new law to ban or force the sale of TikTok creates a problem for marketers beyond the loss of a popular advertising channel. The law aims to protect...
A Copilot on every desk, every device and across every role is core to Microsoft’s mission to empower every person and every organization on the planet to achieve more....
