Studies show that loyal customers are responsible for as much as 65% of all brand purchases. In turbulent economic times, when consumers become warier with every penny they spend...

Diversity marketing, at its core, is an approach that acknowledges and values the myriad differences among people, including but not limited to age, gender, disability, religion, ethnicity, and sexual...

Affiliate marketing stands as a cornerstone in the digital marketing landscape, offering a mutually beneficial model for both sellers and marketers. At its core, affiliate marketing is a performance-based...

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this...

Left to right: Kellyanne Perez-Vera, Mastercard; Matthew Cullinen, HSBC Bank; and Solitaire Townsend from agency Futerra. Image: Green Media Summit. The second-annual Green Media Summit at New York’s Javits...

Try not to be too shocked: Businesses continue to deploy chatbots knowing they can give false answers, according to The Washington Post. It gave the example of tech entrepreneur...

I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. Looking at...

Marketing work management platforms help marketing leaders and their teams structure their day-to-day work to meet their goals on deadline and within budget constraints, all while managing resources and...

In a world where cookie-dependent strategies are becoming obsolete, and privacy concerns are on the rise, leveraging first-party data is more important than ever. But establishing a successful first-party...

In the fashion industry, where sustainability often takes a backseat, TALA emerges as a beacon of hope. Founded by the visionary Grace Beverley, TALA has swiftly carved a niche...