Marketing is full of things that can be measured (known as metrics),...
Blog
Omnichannel SSP OpenX is launching a Cookieless Deal Library that will allow...
The allure of martech can be deceptive. It’s easy to get caught...
MarTech.org launched MarTechBot, the first generative AI chatbot for marketing technology professionals...
Publicis Groupe, one of the most prominent players in the advertising and...
YouTube has emerged as not only a platform for user-generated content and...
