Founded in 2019 by Oliver Zak and Selom Agbitor, Mad Rabbit began its journey with a mere $600 investment. Driven by a gap in the tattoo aftercare market, the...

Google issued a reminder that it will be discontinuing all Universal Analytics (UA) services and APIs on July 1. With Google Analytics 4 (GA4) properties fully replacing UA, access...

This week, Chase launched Chase Media Solutions, its new digital media business. It’s the first bank-led media platform, allowing advertisers to send relevant promotions to some 80 million financial...

In 2023, martech utilization was only at 33% per Gartner — a steep decline from 42% in 2022 and 58% in 2020. The underutilization of martech has unintended consequences....

Marketing teams, take note – a seismic shift is on the horizon that will fundamentally change how companies communicate with consumers. Generation Alpha, the generation succeeding Gen Z, is...

A new study has found significant gaps in how brands collect and leverage customer behavioral data to enhance engagement and retention strategies. The research from Forrester Consulting, commissioned by...

YouTube has continued to dominate the world of video sharing. These days, it’s a one stop shop for everything from entertainment to how-to videos. Understanding key YouTube stats and...

AI is a great deal for the companies that use it. The technology helps them save money via automation and increases efficiencies. However, what about the bottom lines of...

Today, B2B social media hub LinkedIn introduced LinkedIn CTV ads, allowing marketers to include ads on CTV platforms in their B2B campaigns. Advertisers can add CTV to their LinkedIn...

Anybody can push the “send” button on an email campaign. But good email results depend on more than state-of-the-art technology, beautiful email designs or all the data you want....