[ad_1] As September drew to a close, so did Oracle Advertising. The withdrawal from the ad business had been abruptly announced during an earnings call in June this year....

[ad_1] This week, Pinterest unveiled the Pinterest Performance+ suite, which includes new AI and automation tools for lower-funnel ad performance. The new offering aims to optimize targeting to Pinterest...

[ad_1] In the era of big data, businesses have recognized the value of collecting vast amounts of information about their customers, operations and market trends. But, many still struggle...

[ad_1] Looking for inspiration and easy ways to level up your Stories? Instagram Story apps may be the answer you’re looking for. While Instagram Stories content may be temporary,...

[ad_1] If you’re using Stories as part of your social media marketing mix, you’ve probably wondered: Can you schedule Instagram Stories in advance? Well, great news—the answer is yes!...

[ad_1] Salesforce suffered an outage across a number of instances Tuesday, making some features of its platform unavailable to users, while others reported they could not log into Salesforce...

[ad_1] U.S. online holiday shoppers are expected to spend $240.8 billion in November and December this year, according to a forecast by Adobe. This represents a 8.4% increase over...

[ad_1] Movable Ink, the multi-channel personalized engagement platform, has announced a new integration between Movable Ink Da Vinci and Adobe Journey Optimizer. Da Vinci represents Movable Ink’s original dynamic...

[ad_1] This is my inaugural column for MarTech, and it’s great to be here.  From T-shaped marketer to translator of business languages For more than 30 years, I was...

[ad_1] Optimizely has signed a definitive agreement to acquire data warehouse-native analytics platform NetSpring. It has also unveiled Optimizely Personalization, aimed at enhancing digital experiences. The latter announcement came...