Adobe Marketo closed out Q1 with a relatively light release primarily focused on Dynamic Chat Conversational Flow enhancements. Let’s dig in. Advanced Conversational Flow logic You are now able...
Marketers can’t call Google’s bluff anymore. The company finally removed cookies for 1% of Chrome users (or around 30 million people) back in January. And as the conversation around...
The disinformation deluge We live in a world dominated by digital platforms, and with that dominance comes a troubling trend: the explosion of disinformation. This isn’t just harmless misinformation....
Introduction to social commerce The digital era has witnessed a groundbreaking shift in how we shop. Social commerce, a marriage of e-commerce and social media, has emerged as a...
They say money makes the (social media) world go round. So whether you’re a freelance social media manager or looking to hire a social freelancer, you need to know...
In a dream world, we’d all hire Scorsese to direct our social media video campaigns. But in reality, most social media marketers have to figure out how to make...
Engagement rates are the currency of the social media marketing industry. Sure, followers and impressions are also important. But engagement metrics — like the number of comments, saves, and...
Have you ever looked at your campaign reports and scratched your head wondering why your open rates on otherwise top-performing emails look so… blah? We’ve all been there. But...
Snapchat may not be in the news as much as Twitter/X. It may not have as many users as Facebook. It’s certainly not as new and buzzy as TikTok....
I attended Sydney SEO Conference for the second time, and I’ve got to say, it’s hands-down becoming one of my favorites. Great vibe, knock-out speakers, and perhaps best of...
