[ad_1] Adobe Marketo closed out Q1 with a relatively light release primarily focused on Dynamic Chat Conversational Flow enhancements. Let’s dig in.  Advanced Conversational Flow logic You are now...

[ad_1] Marketers can’t call Google’s bluff anymore. The company finally removed cookies for 1% of Chrome users (or around 30 million people) back in January. And as the conversation...

[ad_1] The disinformation deluge We live in a world dominated by digital platforms, and with that dominance comes a troubling trend: the explosion of disinformation. This isn’t just harmless...

[ad_1] Introduction to social commerce The digital era has witnessed a groundbreaking shift in how we shop. Social commerce, a marriage of e-commerce and social media, has emerged as...

[ad_1] They say money makes the (social media) world go round. So whether you’re a freelance social media manager or looking to hire a social freelancer, you need to...

[ad_1] In a dream world, we’d all hire Scorsese to direct our social media video campaigns. But in reality, most social media marketers have to figure out how to...

[ad_1] Engagement rates are the currency of the social media marketing industry. Sure, followers and impressions are also important. But engagement metrics — like the number of comments, saves,...

[ad_1] Have you ever looked at your campaign reports and scratched your head wondering why your open rates on otherwise top-performing emails look so… blah? We’ve all been there....

[ad_1] Snapchat may not be in the news as much as Twitter/X. It may not have as many users as Facebook. It’s certainly not as new and buzzy as...

[ad_1] I attended Sydney SEO Conference for the second time, and I’ve got to say, it’s hands-down becoming one of my favorites. Great vibe, knock-out speakers, and perhaps best...