“Do more with less” is a popular theme in marketing today. I cringe every time I hear this phrase because it usually means one of two things: Reduction of...
Imagine this scenario: you’re seated comfortably in your favorite armchair, contemplating a home makeover. Instead of trekking to the nearest IKEA showroom, you simply reach for your smartphone. With...
Finding the perfect marketing agency is like going on a blind date – you hope for magic, but often end up with mismatch. Yet we still believe our soulmate...
Our “Spotlight on the expert” series digs deeper into the stories of our expert contributors. This interview has been edited for clarity and length. MarTech columnist Scott Gillum runs...
TransUnion has announced a partnership between its TruAudience identity-based marketing solution and Samooha, by Snowflake, a native data clean room on Snowflake’s data cloud. Users will be able to...
Once you have decided your organization needs a marketing automation solution — or needs to change or upgrade its existing solution — the next step is researching vendors and...
B2B marketing has become overly focused on measurement and attribution, appearing and claiming to be more science than art. Everyone wants to believe it’s a science. Investors, boards and...
2023 was a year of exciting growth and innovation here at Microsoft. This year’s focus is to empower our customers and partners through AI transformation, and we’re excited to...
The consumer experience has fully evolved from anonymously transactional to personally helpful. Retail brands must seamlessly mesh into and be present throughout the customer journey to remain useful to...
Toxic backlinks are links that some SEO tools say could hurt your website’s Google rankings. The implication is that you should disavow them to keep your site safe. But there’s...