Marketers are making martech a priority, although some organizations have found their stacks becoming increasingly complex and are looking to simplify them. Some 57% of marketers are feeling overwhelmed...
Forbes has made its entry into the metaverse by launching a virtual space within The Sandbox Game, a platform allowing users to experience virtual worlds and games. This space...
The digital marketing landscape is becoming increasingly complex, with marketers having access to multiple sources of data. However, the question arises – does having access to multiple data sources...
Whether you’re trying to get new clients, get quality job applications, or build brand awareness, LinkedIn is the place to be for B2B marketers. Over 1 billion business people...
AI in multimedia content creation is like having a super-smart assistant who knows your audience better than they know themselves, can crunch data in milliseconds and has a creative...
It would be just typical of the E.U. to place citizens’ rights ahead of convenience and profitability for brands — especially tech brands. They do it all the time....
To figure out if your company needs an enterprise email marketing platform you need to do the same things you would do for any software adoption. You need to...
In my last article, we looked at how to best use data during the purchase stage of the customer journey and how effective use of data can enhance outcomes...
In an age where Google sits atop the digital food chain, no senior executive can plead ignorance to the power of search engine optimization (SEO) in putting their business...
There has been a lot of buzz surrounding the potential of AI to revolutionize the marketing industry. With its ability to analyze large volumes of data, identify patterns, and...
