Most B2B deals are won or lost before sales teams even know they exist. This leaves marketing with an important question: How can we influence buyers when they’re still...

Attention marketers: America’s Black population is more diverse, more reachable and more demanding than ever before, according to a new survey. The report, “The Global Black Audience,” from Nielsen,...

The European Union’s Digital Services Act, aimed at preventing the spreading of illegal goods, services or content online, originally governed only very large online platforms reaching 10% or more...

Engaging today’s customers is like trying to hit a moving target. Needs and expectations shift by the minute. Generic staging through a predictable funnel no longer captivates audiences numbed...

Fospha and Snap announced a partnership that will further enable eCommerce advertisers to measure their Snapchat campaigns. What’s the problem this partnership is solving? Measuring the true impact of...

Admiral, a leading financial services company in the UK and part of the Admiral Group, has selected Google Cloud as a strategic cloud partner. Under the terms of the...

TikTok has emerged as one of the most popular social media platforms, with millions of users worldwide. As a marketer, leveraging TikTok’s immense reach and engagement can be a...

LinkedIn statistics are the finger on the pulse of the professional world. They give us a glimpse into the trends and behaviors of millions of working professionals. Plus, they...

Why did the social media marketer bring a headlamp to work? Because they’re about to shed some light on 16 social media video tips! (And no, it’s not because...

Google has released a detailed response to claims made about Privacy Sandbox in a recent report by the IAB Tech Lab. In a brief statement to which the response...