As we charge ahead in 2024’s increasingly online world, digital accessibility in marketing strategies has become an undisputed priority rather than an afterthought. With new innovations shaping consumer experiences...

For heritage brands like Coca-Cola seeking to continually reinvent ubiquitous elements like its script logo, svelte bottle contour and tantalizing liquid pouring visuals that have saturated culture for generations,...

Marketing is full of things that can be measured (known as metrics), but not all metrics make good key performance indicators. To choose the right KPIs: Tailor them to your...

Omnichannel SSP OpenX is launching a Cookieless Deal Library that will allow advertisers to test and activate campaigns across a wide range of alternatives to third-party cookies. For activation...

The allure of martech can be deceptive. It’s easy to get caught up in the promise of cutting-edge technology and lose sight of the practicalities involved in bringing these...

MarTech.org launched MarTechBot, the first generative AI chatbot for marketing technology professionals in May 2023. A June analysis of the first 600 MarTechBot prompts revealed users chiefly derived value...

Publicis Groupe, one of the most prominent players in the advertising and marketing industry, is investing a staggering €300 million euros (approximately $325 million) over the next three years...

YouTube has emerged as not only a platform for user-generated content and viral videos but also a significant source of revenue for its parent company, Google. While advertising has...

It doesn’t matter what an incredible Instagrammer you are or how TikTok-savvy you may be. If you want to win business as a social media marketer, you don’t just...

Navigating compliance requirements has become a complex puzzle for marketers seeking campaign success. As privacy regulations tighten and consumer expectations rise, a comprehensive solution becomes critical. In this webinar,...