When it comes to CRM systems, companies can choose to process customer data in real time or batches. As a marketer, it’s important to understand the differences between real-time...

Your mind is ready. Your body is ready. It’s time to take your first steps into social media marketing. And we’re here to say that we couldn’t be more...

For e-commerce websites, optimizing product pages is one of the most critical aspects of SEO. Optimized product pages enhance the user experience and rank better for long-tail search terms, which...

Want to know how to get more views on Instagram Reels? Stick with us, kid. We’re giving out free social media advice that doesn’t involve black-hat techniques (we look...

An everything app is the everything bagel of the app world. It’s got a little bit of everything you need to run you day-to-day life, all wrapped up in...

Data platform LiveRamp, a key player in the identity resolution space, has announced the $200 million acquisition of marketing data startup Habu. Habu’s data clean room capabilities will allow...

Beware of hallucinations: 89% of engineers in companies using LLMs and generative AI models (chatbots, virtual assistants) say their models show signs of hallucination, according to Aporia’s “AI &...

Does your organization’s martech stack resemble a disjointed patchwork of tools and platforms? This fragmentation will only create inefficiencies and hinder effective customer engagement. Let’s explore how integrating your martech...

An enterprise SEO audit looks at large enterprise websites to find issues and opportunities that will improve rankings and visibility on search engines. The basics are the same as...

Jay Mandel spent about 20 years in corporate America with brands like MasterCard and IBM. “I was about to turn 40 and I didn’t believe that corporate America could...