30-second summary: Discover how voice technology is being embraced outside the home, with millennials leading the way in using voice assistants in public spaces like pubs, shops, and offices...

Brands across all verticals are rethinking their targeting and measurement strategies, motivated primarily by the crumbling of the third-party cookie. But what many fail to realize is that a...

Whether you are new to SEO or an experienced SEO junkie, one cannot deny the importance of content to rank well on search engines such as Google and Bing....

[London, 3 November 2023] – Black Friday Cyber Monday (BFCM) is a pivotal event in the eCommerce calendar. Fospha’s comprehensive report provides valuable insights and strategies to guide brands...

Historically, the day after Thanksgiving, known as Black Friday, marked the beginning of America’s Christmas shopping season. The origins of the term are a bit murky, but many attribute...

In today’s fast-paced digital marketplace, staying ahead of the curve is not just a goal, it’s a necessity. Meta’s latest offering, the Advantage+ campaigns, could be the game-changer you’ve...

Google Analytics has long been the cornerstone of website analytics, and the introduction of Google Analytics 4 (GA4) brings forth a new era in digital data analysis. 

In the dynamic landscape of digital marketing, Snapchat’s innovative 7/0 optimisation window is redefining the game, but how does this impact you as a marketer?

In the world of digital asset management (DAM), there’s a general set of best practices recommended for both set-up and ongoing maintenance of a DAM system. They are guidelines...

Influencer marketing is booming across social channels, with the value of the industry expected to surpass $20 billion in 2023 and over 80% of marketers attesting to its effectiveness....