Registration launch day for my client’s global conference is just a few days away. The team has been in overdrive for the past two months, with workstreams gearing up...

This article outlines four steps essential to undertake at the start of your go-to-market effort before you even mention your product. They are the basis of a powerful GTM...

Successful digital events require careful planning. That means getting a strategy, agenda and team in place to deliver a compelling experience to attendees. “You always want happy and engaged...

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In my career, I have helped companies implement billions of dollars of technology. If I could go back in time, the one piece of advice I would give these...

The ongoing layoffs in some industries offers a confusing picture of the labor market. Marketing teams are also facing budget pressure as companies cut down expenses. It could be...

Year’s end is the perfect time to look back over all the lessons learned in the last 12 months. So we’re putting together 10 of the most popular articles...

Today, we’re announcing general availability of Microsoft Cloud for Sovereignty across all Azure regions. Microsoft Cloud for Sovereignty helps governments meet their compliance, security, and policy requirements while utilizing...

Whether you’re B2B or B2C, your customers want to engage with humans on social media. 56% of customers want more relatable, personable content from brands on social, but 48%...

In today’s fast-paced digital landscape, eCommerce marketing stands as a colossal challenge as well as an opportunity for marketers, ad agencies, and business owners. At the heart of understanding...