On Monday, Google and the Justice Department will begin their second antitrust trial of the year. The tech giant lost the last case, which was about monopolistic practices in...

HubSpot’s August 2024 updates focus on helping your teams work more efficiently, connect with customers in a more personalized wa, and make better decisions backed by solid data.  From...

Salesforce announced Thursday it signed a definitive agreement to acquire Own Company for $1.9 billion in cash. Own, which provides data protection and data management solutions, will help Salesforce...

We’ve come to the end of my series, “Decoding generative AI: A marketer’s guide to text-based and visual AI content.”  Because this series focused on generative AI and content,...

It’s been a bad week for Microsoft’s AI products.  On Tuesday, the Wall Street Journal reported that many games don’t work on the company’s new Copilot+ PCs. The computers,...

Email and testing go together like peanut butter and chocolate. What is your email audience anyway but a microcosm of your customer base? Email tests give insights into your...

The customer journey for B2B software is long and complex for everything but the most basic, inexpensive products.  Regardless of the complexity of the product or process, it’s safe...

Customer engagement platform Braze launched two new free offerings, Braze for Startups and Braze Free Trial. These are both limited time offerings allowing start-ups or established companies that are...

Last month, I bought a laser cutter. If you’ve been in my shoes, you know that one does not simply Google “best laser cutters” and then buy the one...

The total global social media population is now about 5.17 billion. Trying to find your brand’s specific social media target audience from that enormous number of people can feel...